The Key to Longevity As a Bridal Makeup Artist
I’ve been doing wedding makeup professionally since the ’90s—wow, I can’t believe it’s been over 30 years! In that time, I’ve learned so much about what it takes to be a sought-after bridal artist versus staying at an amateur level. Some artists never evolve because they make career-limiting mistakes, while others continue to grow by mastering both artistry and business. I truly feel like I’ve seen and done it all at this point, which is why I love teaching and hosting retreats—I have so much to give back!
One of the biggest lessons I’ve learned is this: if you want longevity in bridal makeup, focus on timeless, education-based techniques rather than fleeting social media trends. When you build your brand around trends, you risk becoming outdated as those styles inevitably fall out of favor. That doesn’t mean you can’t accommodate client requests for trendy looks, but your signature style should be rooted in techniques that will always be in demand. The photos above are makeup I’ve done from 2008-2025.
For example, I don’t think many of today’s brides will look back fondly on heavy facial contouring or excessive nose makeup (contour, blush, and highlight). While these looks are popular on IG, they don’t translate well into timeless bridal beauty and can be harsh in person. A great wedding makeup artist enhances natural beauty in a way that looks flawless both in person and in photos—for a lifetime.
That said, your client’s vision always comes first. We all create looks that may not be our personal favorite, but if the bride loves it, that’s what matters. However, if you want to attract brides who align with your aesthetic, be intentional about what you showcase. I always say: You get the bride you want by what you put out there. If you want to book brides who love timeless, polished makeup, that’s the kind of work you should be posting.
If you’re serious about a lasting career in bridal makeup, invest in education, refine your techniques, and focus on classic beauty. That’s how you stay relevant for decades, not just for a trend cycle.
