I’ve been teaching this class for over twenty years. It’s changed a lot but the core still remains. I focus on technique rather than trend. Trends come and go and an education in proper technique will take you farther and make you more successful. Once you master core technique, trends are easy. If someone with a deep-set eye wants the latest smoky eye look she saw on the Kardashians, it’s more important that you know why or why not her eye shape will look good in it. That’s where core education sets you apart from just learning trends. It makes you a makeup pro vs. hobbyist.
Learn how to build and sustain a profitable makeup business in an ever-changing business atmosphere. The difference between success & growth in this industry is educating yourself about it. Being a talented artist is only half of it.
Understand how to avoid career killing mistakes most amateur artists make and soar above your competition!
(Behind the scenes photo: Lucas Passmore, Makeup: Debra Macki, Hair: Sabrina Sanchez, Model: Britt Koth)
YOU ARE YOUR BRAND
What is your brand? Your Message?
Clarity is important when developing your brand. Your message should be clear and consistent. Differentiate yourself from your peers.
Everything you do and say online is a reflection of your brand.
No matter how “private” your privacy settings are, they are never private enough. Don’t say things that you don’t want anyone seeing. It affects your brand negatively. You can lose jobs and credibility based on what you say via social media.
What are your goals?
Make a list of short term and long term goals. Hold yourself accountable and stay focused. The difference between a dream and a goal is a time line.
Inspiration is important in all facets of life. If we don’t feel inspired, we lose our drive. Staying inspired is easier than you think. Inspiration is all around you if you open your eyes. “Whenever I see art, I think of how lucky I am to have my eye sight.” I said that to my husband when I was at a museum one day. I think of that every time I see something beautiful and it makes me smile and feel inspired.
Develop Your Media Plan
Have a plan to get your message out there! Knowing who your audience is and how to reach them will increase your business. Social media is an integral part of your success.
Having a great attitude goes a long way! You’d be surprised how being polite and easy to work with can get you future work. Have manners and be on-time. A negative attitude will get you negative results.
Invest in YOUR CAREER AND MAKE MORE MONEY!
Learn how to do things the RIGHT way with your business. Don’t make mistakes that will cost you money because you are trying to learn it on your own, the hard way. Take a class that will fast forward your SUCCESS!! You can’t afford not to.
Peace, Love, and Lipstick,